FanDuel Sportsbook

FanDuel offers rewards like bonus bets, profit boosts, and "no sweat" tokens that make betting more engaging. I developed a new mechanic for an existing reward, a key goal of the Q3 roadmap.

Role
Product Design Intern
Timeline
Jun 2023–Aug 2023
Team
Sportsbook - Generosity
Skills
Interaction Design
Prototyping
Design Systems
Usability Testing
Tools
Figma
Jira
UserTesting.com
This project is currently in dev and will launch soon!

An end-to-end project
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Scoping → MVP → Handoff
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I completed the full product design cycle—from the kickoff meeting to establish scope, to creating four high-fidelity prototypes tested via UserTesting.com. Throughout the process, I worked with PMs, UXR, content, and design. I iterated based on research findings, and by the end of my internship, finalized specs for handoff.

Problem → HMW

Balancing user and business needs
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User:
"I want to be rewarded for my loyalty and receive personalized betting options."
Business
"The manual implementation is tedious and we want to increase retention rates"
Thus how might we...
Develop a scalable reward mechanic that supports segmentation and makes betting more personalized and engaging?
Solution

A new reward mechanic that makes betting more engaging

I designed and tested an MVP for a new mechanic for an existing reward that reduces the implementation burden on sports traders. It's scalable, supports segmentation, and provides customers with more qualifying bets and tailored options, driving satisfaction and engagement—a win-win for both customers and the business.


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Reflecting...
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Learnings
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This was my first time working with an extensive design system, presenting weekly, and collaborating with a product team. Through this experience, I’ve honed my ability to think critically about use cases, improved at scoping projects in the face of ambiguity, and grown so much as a designer beyond just craft.

Reminiscing...
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Thank you!
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To my manager, Gabby, and my amazing team—Justin, Nick, Iamad, Kieran, Savanthi, and Julia. Special thanks to my buddy Sarah, and to everyone who supported me along the way—Jon, Jessie, Liz, Shanna, and so many more. I'm incredibly grateful for the unforgettable summer 🫶

A note from my manager:
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Mementos:
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